Melnikov Gloria Biography

Chairman of the Directors and the main holder of shares of the Gloria Jeans clothing company. Childhood and youth personality of the owner of one of the most popular clothing companies in Russia can be described as bright, extraordinary and unusual. Such as it always stand out from the crowd, becoming for the total mass a certain landmark and a lighthouse.

Vladimir Melnikov created his own company, which today can boast of multi -million turners from scratch. By the way, the beginning was supposed to be ordinary farzovka, which he was engaged in, like many in those days. To any question from the journalists, “Denim King” can suddenly give a quote taken from the Bible, tell a case from his life or recall one of the statements of a literary character.

The famous world magazine "Forbes" included Melnikov in the list of the most eccentric entrepreneurs from Russia. The biography of Vladimir Vladimirovich Melnikov began on March 10 in a small village in Belarus. The history of his life is full of events that simply ask for the pages of literary novels. Melnikov spoke about the children's years and time of the youth, being already a businessman.

When Vladimir was a little family lived in a small village surrounded by forests. The boy’s father, Mordvin by nationality, was a military man. Commanding the artilleryist brigade, he was able to rush to the title of Major General. The mother of the young businessman once graduated from the Herzen Pedagogical Institute in Leningrad. Working at school, the woman moved after her husband throughout their life together.

After the father retired, the family settled in Rostov, where Volodya went to primary school. Happy children's days ended when the boy was nine years old. First, the father left the family, and after another three years the mother of the future businessman died. A teenager who at that time was only twelve years old, along with the three older brothers, was in the care of his closest relatives.

However, to look after other people's children, one of whom was distinguished by a hooligan character, no one had time. And the assessments of Vladimir at that time were rapidly falling, while behavior became increasingly causing and uncontrollable. This state of affairs led to the fact that the case of a teenager was sent to the commission on minors, who offered Vladimir only two ways for his future life.

Either go to the labor colony, where he must leave his punishment, or get a job at the local Rostselmash plant. Naturally, he did not want to in the colony, and therefore the choice stopped on the second option. The mechanical assembly workshop became a refuge for the young man for two years. During this time, he went from a student of Tokar, to a specialist of the third category. Vladimir Vladimirovich stopped attending school without graduating from it.

However, he was fond of reading, so seriously that he was famous for the favorite of the librarian, who was the same mother of Alexander Kaidanovsky, a well -known actor in the country. A few years later, Melnikov will simply buy his school certificate, on the basis of which he will go to a higher educational institution and receive the profession of a merchandise. A businessman’s career, if we talk about a commercial vein inherent in all successful businessmen, then it manifested itself in Melnikov early enough.

And then the genes were most likely manifested. After all, if you carefully study the biography of Vladimir, you can notice that the mother’s grandfather was nothing more than a flour and grain merchant. One of the uncle owned a sheepflair, and the other two owned their own stores in Rostov. Although they had to be closed by order of the head of the city in the sixties, the entrepreneurs themselves were forced to leave the city.

After completing a military career, the businessman's father was in charge of Voentorg. But soon the young entrepreneur realized that the most can be earned on the resale of currency. Loyal, as you know, is changeable, and the business in the country was illegal. Therefore, it was not a surprise that in the year the young Melnikov fell into the colony, on the coast of the Red Sea.

Five years of general regime and the entrepreneur was again at the crossroads. At twenty -six years old, according to the businessman himself, he felt “overlooking a large currency”. He himself came up with a scheme for earning in which dozens of people who lived in Odessa, Moscow, Lviv and Riga participated. But this scheme at some point failed, which led to the second term of the year.

The appointed five years ended two after, when the man came out ahead of schedule and again faced a choice. This time he could become either an entrepreneur, or be under the “wing” with the bandits. Naturally, the choice fell on the first option. Fate showed directions for its further development. Once a wife sewed a T -shirt using a piece of fabric and Turkish linen for this. One of his friends suggested making it a logo of the famous company "Adidas".One of the comrades liked the result so much that he bought a T -shirt for his son.

Moreover, the cost of the product was slightly larger than the ruble, while they sold it for fifteen. In the late eighties, Vladimir organized a cooperative for sewing jeans, which became known as Gloria, together with his wife. It was located at that time in the basement, while the fabric was used for the sewing, only resembling denim. All scuffs were made with stones.

However, this time the dream was not destined to come true, since the businessman was arrested for transporting a large amount for transporting a large amount, and even in currency. So far, Melnikov served his wife for the third time in his personal life by all matters related to the cooperative. Subsequently, Melnikov told reporters that at that time he simply did not understand what he was for, he was condemned and did not even restrain his tears.

The first branded store is open in the year. Just three years later, Vladimir acquired a factory in Bataisk, and in the mid -nineties he already owned the second - in Novoshakhtinsk. Over time, representatives of Gloria Jeans began to appear in Novosibirsk, Moscow and Yekaterinburg. Over the ten years of its existence, the company took a leading position among domestic manufacturers specializing in the production of children's and youth clothing.

Businessman Vladimir Melnikov year - Gloria Jeans, according to Rosstat, became the main company in the children's clothing market. The company occupied ninety percent of the market and twenty from the children's and teenage clothing produced in the country. This year, Gloria Jeans has released more than four million units of its products. In the ranking published by Forbes, Melnikov took a place, and his company was called the leader in the release of goods in all key positions of the chosen direction.

Vladimir Melnikov, to work as a top manager, Melnikov selects exclusively foreigners with experience in other large companies. At the same time, the work is quite highly paid. According to the owner of the company, good specialists from Russia have long left the country. In order to always keep abreast of the novelties of fashion, Melnikov himself visits the leading fashion houses of America, Europe and Asia several times a year.

Personal life with Lyudmila, who later became an official wife, Vladimir Melnikov met when she was only sixteen years old. By the way, the businessman himself at that time was nineteen.

After the guy was convicted, the girl was waiting for him from prison for five years. For involvement in the farm, the girl was excluded from the institute by indicating the main reason for “communication with foreign citizens”. The couple got married almost immediately after the release of Melnikov. They were able to create a strong family, and their personal life was quite happy.

In marriage, a son and daughter were born. For many years, Lyudmila Leonidovna has been a spouse for a businessman, a beloved, an ally and a reliable rear. At one time, it was she who became the co -founder of the young company. In the year in Melnikov’s personal life there was a tragedy - after a long struggle with the disease, the wife died. For the past six months, Vladimir, having left all the things himself looked after Lyudmila and spent almost all his time next to her.

Vladimir Vladimirovich did not recover after the death of his wife and until today remains a widower. Every year, his company donates huge amounts for charity. He lives in a house located fifteen minutes from the monastery. Photos Vladimir Melnikova and his wife can be found on the Internet, but he does not have his pages on the social network. Vladimir Melnikov now believed the Forbes magazine, then in the year the state of the “jeans” king was equal to millions of dollars, thanks to which he moved to a place in the ranking, the richest Russian entrepreneurs.

In the same year, the famous entrepreneur turned seventy. After the celebration, he handed over the post of general director to his receiver Sharhen Jester Terni. In the year, Vladimir Melnikov transferred the main office to Moscow, and the number of stores of the Gloria Jeans chain reached the six hundred of outlets.