GOGICHAEVA Isolda biography

Isolda Gogichaev: “The national costume is the legacy of my people” 25 10 anniversary of the couturier of the Ossetian costume, the design of the composition, the design of the composition, the ability to subtly separate tradition and modernity. If you cross this invisible line for many, you can ultimately lose the mysterious beauty of the outfit. Ossetian national outfit.

She felt her for a long time, this allowed her to become a real Ossetian national designer, a successful business woman. Well, she was always a good person. Isolda Gogichaev was born in Georgia. At the age of four, she moved to Ossetia with her family. She graduated from school in Ardon, then entered the Sewe School. After its completion, they sent to work in the national workshop on sewing clothes.

At that time, such a workshop was only in Ossetia. They worked for all the peoples of the Caucasus: all amateur art groups, all state ensembles dressed there. In the year, at the invitation of the Ossetian diaspora, Isolde Gogichaev with colleagues went to Turkey. A month and a half, the craftswomen were pronounced, sewed costumes for a local dance team. A fateful meeting took place in a foreign land: Izolda met with the famous economist Remzi Kanukov.

Skillfully predicting the situation in Russia, he advised her to open his own business, since, according to his estimates, this was the most successful moment for business development. He bought me large scissors and everything that I needed to open workshops. It was a year ... then was th, th, but I did not dare to leave, because I was ashamed. The association had very good relations.

But I still decided! The team left me. In the household "household", a friend gave me a room on the fourth floor, and we started working there. They started with three wedding dresses, because there was neither money nor scissors. By the way, the money was depreciated then. I turned out to be between heaven and earth. There is no one to help: my younger brothers were also at the stage of formation.

Parents did not work. In general, I lived in the starvation. And yet the Lord helps in such cases. Oriented quickly. In my house, two cuts on a coat were stored. I handed them to the store and bought material for three outfits. When I was in Turkey, I brought a bag of accessories from there. So we sewed the first three dresses, sold them and bought material for nine dresses ... We started with this, ”said Gogichaev a couple of years ago in an interview.

The perseverance of this fragile woman was not to occupy: slowly but surely she went to her goal, until the dresses “from Isolda” turned into a brand. Isolda Gogichaev has an amazing taste and flair relatively fashionable trends. It not only creates a remake of the Ossetian wedding outfit based on traditional motives-it brings something of its own, new, so that the depth, embedded in the bizarre curls of the Ossetian ornament and the strict cover of the wedding dress, is revealed from the unexpectedly beautiful side.

Izolda sewed costumes for folk dance groups and amateur performances of our and neighboring republics, and primarily for the State Academic Ensemble of People's Dance "Alan". The costumes "from Isolda" are worn in the government of the Chechen Republic. At the suggestion of the director and artistic director of the Mariinsky Theater, Valery Gergiev in Vladikavkaz, art and production workshops were opened, they were headed by Isolde Gogichaev.

And so about the performances. For about 15 years, Izolda devoted to the creation of the collection "New Time of Ancient Art." It consists of Alan costumes and costumes of the peoples of the North Caucasus, which are made according to the sketches of clothing found during archaeological excavations. This collection was successfully presented on the whole of the largest festivals in Istanbul, Venice, Cannes, the Czech Republic, and Krasnoyarsk.

But the most memorable was a show in Milan in the year. Isolde recalls this evening with special warmth. She tells - and before her eyes there are paintings: Palazzo Cusani Castle, red path, and large candles are burning along the edges. Suddenly the doors open to the sounds of the Ossetian melody ... Girls in national costumes floated to the path-landing path. Crystals shimmer with a special gloss from the warm flame of dozens of candles.

Unforgettable emotions! No one that evening remained indifferent from what he saw. So modern Europe touched with the oldest Ossetian culture and remained delighted with it.

Isolda today continues to conquer his genuine talent. And the talent, multiplied by gigantic performance, brought the national Ossetian costume to a new, world level. Today we have identified only a few milestones from the life of this person - blocks, a fragile woman who managed to make a beloved profession a matter of life. You can talk about Isolde and her creative and life path for a long and long time.

And at least the same amount of the same way has to be done in the future.